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Description:
Publisher’s version
Publication year
2008Source
British Food Journal, 109, 5, (2008), pp. 355-366ISSN
Publication type
Article / Letter to editor
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Organization
Bestuurskunde t/m 2019
Journal title
British Food Journal
Volume
vol. 109
Issue
iss. 5
Languages used
English (eng)
Page start
p. 355
Page end
p. 366
Subject
NON-RU research; Onderzoek niet-RUAbstract
PURPOSE – The aim of this paper is to study the way in which Dutch organizations in the food sector
try to cope with their reputations regarding food safety.
DESIGN/METHODOLOGY/APPROACH - In-depth interviews with eight representatives of Dutch
agro-food companies were organized, representing a variety of products with different positions in
the agro-food chain.
FINDINGS – The results show that, although reputation management is not a special branch in the
organization of communication, the subject is seen as crucial for these organizations. Their strategies,
however, differ considerably, depending on whether they position food safety as more or less central in
their mission and brand strategy.
ORIGINALITY/VALUE – The article makes recommendations and gives insight into the agro-food
industry and will be of interest to those in the field.
This item appears in the following Collection(s)
- Non RU Publications [16050]
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