Is sexy better than funny? Disentangling the persuasive effects of pleasure and arousal across sex and humor appeals
Publication year
2015Source
International Journal of Advertising, 34, 3, (2015), pp. 406-420ISSN
Publication type
Article / Letter to editor
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Organization
Communicatie- en informatiewetenschappen
Journal title
International Journal of Advertising
Volume
vol. 34
Issue
iss. 3
Languages used
English (eng)
Page start
p. 406
Page end
p. 420
Subject
Language in Society; Persuasive CommunicationThis item appears in the following Collection(s)
- Academic publications [238441]
- Faculty of Arts [29387]
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