Campaigning on Twitter: Microblogging and online social networking as campaign tools in the 2010 general elections in the Netherlands
Source
Journal of Computer-Mediated Communication, 18, 4, (2013), pp. 399-419ISSN
Publication type
Article / Letter to editor
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Organization
SW OZ BSI CW
Journal title
Journal of Computer-Mediated Communication
Volume
vol. 18
Issue
iss. 4
Languages used
English (eng)
Page start
p. 399
Page end
p. 419
Subject
Communication and MediaAbstract
The present study focuses on how candidates in the Dutch general elections of 2010 use Twitter, a popular microblogging and social networking service. Specifically the study focuses on explaining why some candidates are more likely to adopt Twitter, have larger networks, and show more reciprocation than other candidates. The innovation hypothesis, predicting that candidates from less established and smaller parties will use Twitter more extensively, is unsupported. This suggests that normalization of campaign practices is present on Twitter, not changing existing communication practices. The findings do show that being an early adopter of these new technologies is more effective than adoption shortly before Election Day.
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- Academic publications [238441]
- Electronic publications [122528]
- Faculty of Social Sciences [29483]
- Open Access publications [97522]
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