Avoidance orientation moderates the effect of threatening messages
Publication year
2012Source
Journal of Health Psychology, 17, 1, (2012), pp. 14-25ISSN
Publication type
Article / Letter to editor
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Organization
SW OZ BSI CW
Journal title
Journal of Health Psychology
Volume
vol. 17
Issue
iss. 1
Page start
p. 14
Page end
p. 25
Subject
Communication and MediaAbstract
This study investigated the influence of individual differences in people’s dispositional avoidance orientation on the persuasive effects of low- and high-threat messages promoting moderate drinking. First, participents (N = 99) individual differences in avoidance orientation were assessed, after which they were provided with either high- or low-threat messages about the consequences of drinking too much alcohol. The primary outcome measures were information acceptance, attitude and intention. Results showed that participants low in avoidance orientation were more likely to be persuaded by the low-threat message, whereas participants high in avoidance orientation were more likely to be persuaded by the high-threat message.
This item appears in the following Collection(s)
- Academic publications [238441]
- Electronic publications [122544]
- Faculty of Social Sciences [29483]
- Open Access publications [97535]
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