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Browsing by Faculty / Department Marketing

Full Text	Issue Date	Title	Author(s)
	2011	Country-image discourse model : unraveling meaning, structure, and function of country images	Brijs, K.; Bloemer, J.M.M.; Kasper, J.D.P.
	2010	A cross-cultural comparison of brand extension success factors: A meta-study	Henseler, J.; Horváth, C.; Sarstedt, M., et al
	2009	A Cross-Cultural Comparison of Success Factors of Brand Extensions : A Meta Study	Henseler, J.; Horváth, C.
	2011	Customer orientation and future market focus in NSD	Hillebrand, B.; Kemp, R.G.M.; Nijssen, E.J.
	2011	Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?	Helm, S.; Garnefeld, I.J.; Kurze, L., et al
	2011	Dealing with downstream customers : an exploratory study	Hillebrand, B.; Biemans, W.G.
	2011	Do Managers Use Feedback Seeking as a Strategy to Regulate Demands–Abilities Misfit? The Moderating Role of Implicit Person Theory	Devloo, T.; Anseel, F.; Beuckelaer, A. de
	2009	Duurzame binnenstedelijke distributie nader bekeken: Een onderzoek naar gebruikershoudingen en maatschappelijke en bedrijfsmatige effecten van Binnenstadservice	Hofenk, D.; Birgelen, M.J.H. van; Bloemer, J.M.M.
	2010	Emocomp! : a customer based scale for measuring emotional competences in service employees	Delcourt, C.; Riel, A.C.R. van; Birgelen, M.J.H. van, et al
	2009	An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM	Reinartz, W.; Haenlein, M.; Henseler, J.
	2009	An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM	Reinartz, W.; Haenlein, M.; Henseler, J.
	2010	EU Deregulation and Dealer-supplier Relations in Automotive Distribution	Riel, A.C.R. van; Liljander, V.; Semeijn, J., et al
	2011	EU Deregulation and Dealer-Supplier Relations in Automotive Distribution	Riel, A.C.R. van; Liljander, V.; Semeijn, J., et al
	2010	Explaining consumer intentions to adopt online consumer reviews	Birgelen, M.J.H. van; Robben, R.; Henseler, J.
	2010	Explaining Pro-environment Consumer Behavior in Air Travel	Birgelen, M.J.H. van; Semeijn, J.; Behrens, P.
	2011	Explaining pro-environment consumer behavior in air travel	Birgelen, M.J.H. van; Semeijn, J.; Behrens, P.
	2010	Explaining Stability and Change: The Rise and Fall of Logics in Pluralistic Fields	Gestel, N.M. van; Hillebrand, B.
	2011	Explaining stability and change: the rise and fall of logics in pluralistic fields	Gestel, N.M. van; Hillebrand, B.
	2011	An explorative study on what network governance in innovation networks entails : towards a typology	Janzen, K.; Hillebrand, B.; Ziggers, G.W., et al
	2011	Exploring CRM effectiveness: an institutional theory perspective	Hillebrand, B.; Nijholt, J.J.; Nijssen, E.J.