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Browsing by Author O'Keefe, D.J.

Full Text	Issue Date	Title	Author(s)
	2011	Conducting research on international advertising: The roles of cultural knowledge and international research teams	Hornikx, J.M.A.; O'Keefe, D.J.
	2009	Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking	Hornikx, J.M.A.; O'Keefe, D.J.
	2007	Reclame in Europa: reclame wel of niet cultureel aanpassen?	Hornikx, J.M.A.; O'Keefe, D.J.