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Browsing by Author Kasper, J.D.P.

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Showing results 1 to 7 of 7
Full TextIssue DateTitleAuthor(s)
2011Country-image discourse model : unraveling meaning, structure, and function of country imagesBrijs, K.; Bloemer, J.M.M.; Kasper, J.D.P.
2010Coping with confusion : the case of the Dutch mobile phone marketKasper, J.D.P.; Bloemer, J.M.M.; Driessen, P.H.
2009Coping with confusion : the case of the Dutch mobile phone marketKasper, J.D.P.; Bloemer, J.M.M.; Driessen, P.H.
2009The CoO-ELM model: a theoretical framework for the cognitive processes underlying country of origin effects.Bloemer, J.M.M.; Brijs, K.; Kasper, J.D.P.
2009The impact of value congruence on affective commitment: examining the moderating effects of preference for consistency, switching costs and demographic characteristicsZhang, J.; Bloemer, J.M.M.; Kasper, J.D.P.
2009The importance of symbolic congruences for consumer attitudes towards brands: an examination of self-, personality- and value congruenceZhang, J.; Bloemer, J.M.M.; Kasper, J.D.P.
2005Market positions and the relationship between market orientation and (non)-financial performance : The Dutch caseKasper, J.D.P.; Bloemer, J.M.M.; Metear, S.
Showing results 1 to 7 of 7

 

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