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Browsing by Author Helm, S.

Full Text	Issue Date	Title	Author(s)
	2011	Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty	Garnefeld, I.J.; Helm, S.; Eggert, A.
	2011	All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size	Garnefeld, I.J.; Helm, S.; Eggert, A.; Tax, S.
	2011	Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?	Helm, S.; Garnefeld, I.J.; Kurze, L.; Willach, A.