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Browsing by Author Garnefeld, I.J.

Full Text	Issue Date	Title	Author(s)
	2011	Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy	Eggert, A.; Garnefeld, I.J.; Steinhoff, L.
	2011	Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty	Garnefeld, I.J.; Helm, S.; Eggert, A.
	2011	All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size	Garnefeld, I.J.; Helm, S.; Eggert, A.; Tax, S.
	2011	Can Retailers Improve Loyalty by Empowering Consumers?	Hunter, G.; Garnefeld, I.J.; Steinhoff, L.
	2011	Customer Referral Programs – Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?	Helm, S.; Garnefeld, I.J.; Kurze, L.; Willach, A.
	2011	Time Extension of Sales Promotions: How Do Customers React?	Münkhoff, E.; Garnefeld, I.J.; Bruns, A.